![]() ![]() Ion Hair Color's superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Luxurious pigments cover evenly, while our lustrous, high-gloss finish hydrates deeply and leaves hair feeling soft, stronger and smoother. This ultra gloss features a luxurious Italian formula which provides long lasting color, serious anti-fade UV protection, and even 100% gray coverage. Ion Color Brilliance Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from ion, then layering on the super high shine that makes hair look healthier, silkier, and more vibrant than you ever dreamed possible.
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